Le Beau Jean is blowing out his first candle 🎂
Our crazy bet was to create a pair of jeans that fit all male body shapes. A pair of jeans we'd all been dreaming of for a long time. But not just any jeans. We wanted quality, stylish jeans at the right price. Not easy, is it? But we did it!
After several years of hard work, we have developed a pair of jeans available in three silhouettes : Le Galbé, Le Classique and Le Futé. And Le Beau Jean was born.
Let's go back a little
The project was built thanks to a wealth of talent. First, there were hours of engineering and statistical work to determine the characteristics of different body shapes and deduce the patterns.
We carried out several fitting and testing sessions on ourselves to fine-tune the patterns (we really had a laugh by the way 😉), then came the photoshoots with extraordinary models and photographers, the launch of the online store thanks to our great web team and then the muscular layout of our offices to accommodate a mountain of boxes of Le Beau Jean jeans.
There was the Le Beau Jean launch party , followed by lots of other events to meet you, chat, laugh and talk to you about what we love most, our jeans but not only that... have an aperitif too, because let's not forget that we are bon vivants at LBJ 😉.
The press talked about us
We have been featured in quite a few local newspapers like L'Alsace , DNA , JDS and ZUT . Franck, one of the founders of the brand, even overcame some of his fears by giving interviews on Top Music , DKL and Alsace 20. But it doesn't stop there... You can also find us on the men's blogs Comme un Camion and Menaredelicious . They tested us... and approved us 😊!
We delivered to our first customers
At the same time, you trusted us and the first sales arrived! YAY! As the days go by, more and more of you are falling for Le Beau Jean and, above all, adopting it permanently. More and more of you are supporting us, sending us messages of encouragement . We have also received quite a few reviews on our products (you can discover them here ) and we must admit that we had tears in our eyes... It warms our hearts to know that you like our products!
We stay by your side on social media
More and more of you are following us on Facebook and Instagram . We work hard to tell you about interesting topics without being boring. We also answer all your questions without any hassle or fluff.
As a brand cannot function without ambassadors, we have surrounded ourselves with a dream team. We would like to thank them all, in particular Alban , Gaël , Guillaume , Louis , Matthieu , Olivier , Sébastien and Maxime - Mister France Grand Est - who has become, over time, much more than a partner. You can find them regularly on our Instagram .
We move forward with you!
You told us that trying on jeans before buying was really essential... We listened to you and since December our products have been available in the Quai des Brunes store in Sierentz . And that's just the beginning... To help you in your choice, we have developed a bunch of tools ( size guide , video tutorials , body shape guide , etc.) and our responsive team is at your disposal by email !
Thanks to you and our early successes, we were able to get a better price on manufacturing. The news came just before Christmas (like an early gift 😊) and we wanted to let you benefit from it right away by going from a retail price of €175 to €119. Not bad, is it 😉?
And we didn't stop there... We recently launched Le Beau Chèche , an essential accessory for the modern man, which pairs perfectly with Le Beau Jean. We take care of your butt, but not only...
And to think that this is only the beginning of a beautiful story
How time flies, how far we've come. We have so many ideas and we still have so much to do and learn (because there's always room for improvement). All of this will only be possible with YOU!
As you can see, Le Beau Jean is a story of friendship and sharing. A big thank you to all of you, customers, friends, partners, influencers (and more!)! We hope that Le Beau Jean will continue to thrill you and grow alongside you!
See you very soon for new adventures 😊!
