Blockchain for my jeans?
Blockchain is a technology for storing and transmitting information, primarily used to create virtual currencies. It can also be used to record and track the origin and transfer of assets or rights in a secure and transparent manner.
There are several ways Le Beau Jean could use blockchain in its business. Here are some examples we've explored:
- Tracking the origin of raw materials and manufacturing stages: Blockchain could be used to record and track the origin of raw materials used, as well as to trace the successive stages of trouser manufacturing. This would help ensure the ethical and sustainable origin of products and reassure customers about their quality and environmental impact.
- Supply chain management: Blockchain could also be used to track and optimize the various stages of the supply chain, from the purchase of raw materials to the delivery of finished products to customers. This would allow for better inventory management and reduce supply chain management costs.
- Virtual currency payment: The online store could also use blockchain to allow customers to pay for their purchases using a virtual currency, such as Bitcoin. This could attract customers who are concerned about the privacy of their financial transactions and interested in virtual currencies.
Your cutting-edge Selvedge Le Beau Jean
These are just a few examples of how Le Beau Jean can use blockchain. We decided to implement the first phase with the release of our latest product. These selvedge pants have rare features that need to be authenticated and valued:
- Manufacturing quality: Selvedge jeans are made using a traditional weaving process, which gives them a higher quality. They are generally stronger and more durable than jeans made using a more modern weaving process.
- Added value of French manufacturing: Le Beau Jean selvedge jeans are made in France with care and attention to detail, guaranteeing superior quality. Buying raw selvedge jeans made in France is a way to support the French textile industry and promote the know-how and quality of French manufacturing.
- Aesthetics and durability: Selvedge jeans are generally recognized for their authentic and robust aesthetic, which can be particularly appreciated by those looking for quality jeans. Purchasing raw selvedge jeans made in France is a sustainable approach, as they are a product that has been manufactured to high standards and should last longer than jeans made less carefully.
Of course, purchasing raw selvedge jeans made in France is more expensive than purchasing jeans made in other countries using less expensive manufacturing processes. It's important to weigh the costs and benefits of purchasing such a product before making your decision.
Transparency, traceability and authenticity of Selvedge Le Beau Jean
To reassure you in your choice and offer you total transparency, Le Beau Jean has decided to include blockchain technology in its Selvedge pants by forging a partnership with Sorga Technology.
Sorga Technology offers a revolutionary French solution developed using a low-power blockchain that enjoys complete digital sovereignty: neither its code, nor its patents, nor the data it carries are subject to any foreign organization. This solution is designed to promote brands that care about their impact with a view to responsible consumption.
With the Sorga Technology solution, owners of a Selvedge Le Beau Jean can easily access product transparency and traceability information. They simply scan the QR code on the product or follow the link sent after purchase to access the product's digital passport, which validates its authenticity. No special application is required or needs to be installed.
Le Beau Jean Selvedge jeans therefore have a real digital passport which provides new and multiple guarantees:
- Transparency: access to the history of each product as well as proof of the commitments made by Le Beau Jean and its production partners.
- Traceability: access to key information about the product life cycle.
- Security: secure and tamper-proof storage of proof of commitments made by Le Beau Jean.
- Authentication: fight against counterfeiting, each passport and therefore each pair of trousers being provided with an individual certificate of authenticity.
Le Beau Jean with confidence
According to a 2021 European Commission study on greenwashing, 42% of brands cheat with their environmental information. The fake goods industry accounts for $509 billion in products seized at customs, according to the OECD.
Le Beau Jean takes the opposite view of these positions and bets on responsibility with its customers for its Selvedge Made in France, a unique and cutting-edge pair of denim pants!
